The Midichloriens agency was born out of a desire to promote new festivals to young Francophones. From Budapest and Prague to Barcelona and Novi Sad via Zurich, Lisbon or London... Wherever your event takes place, our team will adapt your communication plan and your positioning strategy for the French-speaking public.
More than one in ten French people participated in a festival in 2018. This represents no less than 7,200,000 people. Today's travellers are willing to spend more to experience the magic of music, cultural or even commercial festivals to the full. More precisely, Generation Y expresses a particular interest in festivals around the world to benefit and be enriched by cultural diversity and authentic human interactions. Emmanuel Négrier, French sociologist at the CNRS and also writer of works on the festival market, is now talking about the "festivalisation" of culture in France. "In a concert hall, the public admires a rockstar or discovers a talent. In a festival that lasts several days, with multiple scenes, he gets both - the star and the discovery."
That is why Midichloriens offers you the opportunity to reach and convince a curious French-speaking audience to discover your festival and thus create a strong link with these new festival-goers.
WHAT WE DO
CONSULTING & STRATEGY
We help you to innovate and to improve your communication by giving you tools and guiding you to seize the right opportunities.
We make sure the press talks about your event thanks to our press releases, media partnerships and e-influencers network.
We can create your print and digital campaigns!
MARKETING & DIGITAL
We improve your SEO (Search Engine Optimization) / SEA (Search Engine Advertising) through retargeting campaigns.
We make travel arrangements for your festival-goers from France, Belgium, Switzerland and Luxembourg.
OUR NEXT PROJECTS